Showing posts with label a design presence. Show all posts
Showing posts with label a design presence. Show all posts

Sunday, 22 March 2015

OUGD602 - PPP3 - A Design Presence - Personal Branding Logo Update

Last year (Level 5) I created a brand for myself for the PPP2 module. At that time I was very much into mid-century, quirky, child-like design and whilst it is still my favourite style to work in, I now feel like it looks rather juvenile and not very... professional. 





I like the colours... the shapes, the lettering even but I think that it needs toning down a bit to not only be more legible but more professional and appeal to a wider audience.

This year, I feel like the logo isn't a big deal and making it really detailed and well thought out is actually counter-productive as it makes it more stylised, therefore more niche and slims your market down. Plus, like now, in a couple of years you don't like it so much, it becomes dated etc etc. Simpler the better! 

It's so difficult creating a logo for yourself, so I've decided to look around at my favourite designers and see what they're personal brand is:

Of course Jessica Hische had to be included:

Martina Flor:

Wrenhouse Design:

JoraVision:

MinaLima:

The main thing I'm seeing in the first three logos is a simply styled script typeface with a handmade feel. 

I think I'm probably going to go for something like that.

On my book cover design for Penguin Random House, I drew my name with the Bamboo Graphics tablet in my own handwriting to sign the design:

I think I'm just going to play around with this - can't get a more personal typeface!

I like the idea of a circle but Mel Gater advised me that a circle is a difficult shape to be able to apply to an array of items, and that it would be more useful to have something not quite so 'closed'
So this shape is out then!

To be honest, I just like the simplicity of my name all on one line. I also added a wonky rectangle around it to give it that mid-century touch to go with the rest of the designs.



It also works well in inverse!



Well, there you have it, it was easier than I thought. I think I may possibly use my name both with and without the box around it, depending on what is needed. I like it a lot! I used it in my PPP presentation.

Monday, 2 March 2015

OUGD602 - PPP3 - A design presence/ Personal Branding - Updated CV and Covering Letter

As outlined in the previous post I've made today for applying for Disney (again) I just wanted to show how I've updated my CV and covering letter since, well the last time I used it - when I applied for Disney International programs in summer 2013.

Here is my old CV and covering letter;



This is not the last one I designed, but the last one I used! I designed it in the summer of 2013 during my last online application. Looking at it now it's just awful, but I can see that I wanted to stand out, I imagined a big pile of CV's and wondered how to make mine the most garish, I guess.

I then designed this one last year: - 



But never got around to using it. I like what I designed but looking at it it still looks rather juvenile, again, in an attempt to create something a bit different and again - garish! I like the colours and nod toward mid-century style but I think it narrows my audience a bit too much and it needed to be made more simple.

Here is the CV I designed/ used most recently for my applications at Disney Pro Interns:



I borrowed elements of the mid century style used in my last CV but the format just wasn't practical, plus I think that this simplified version is more modern and better suited for it's purpose.