'Alphabet Soup: Visual Thinking' - Self Evaluation.
In this project we were asked to create ten letterforms based on one word. My word was 'layer'...
Through research and idea development i created all ten on time and
after taking quite literal meanings of the word i felt i had to progress into more deeper/abstract meanings. This meant that some of my final images weren't necessarily visually relevant/ obvious to an onlooker who wasn't aware of my task. I don't see this as a bad thing if it were an external project as it may provoke the viewer to question the design or want to know more but i realised in our group critical analysis that that wasn't the case. We put up our 5 strongest letterforms on the wall and switched tables within our groups:
We then had to take down letters that we didn't think fulfilled the brief until we were left with the 5 most effective designs. I didn't find this very hard because it was practically anonymous and we quickly came to a decision within our group. But I feel that it was because of my miscommunication skills that all of my letters were all taken down off of the wall by the other group.
We then had to take down letters that we didn't think fulfilled the brief until we were left with the 5 most effective designs. I didn't find this very hard because it was practically anonymous and we quickly came to a decision within our group. But I feel that it was because of my miscommunication skills that all of my letters were all taken down off of the wall by the other group.
Next time i will enquire about the nature of the presentation and whether there will be a chance to explain my work to the audience. I now realise that this was a communication-aimed, and not necessarily visually decoratively aimed project.
But overall I feel that my work meets the brief criteria and I have really enjoyed creating and presenting this project. I just wish i could've asked my assessors what they thought of my work, if i were given the chance to explain it.
Final pieces:
