PPP: OUGD502 - PPP - Studio brief 2 - a design presence

Business Card Design:

Sketches:

I really want an eclectic look - a jumble of all different typefaces like a letterpress style. I also want to keep the theme of 1950's and 60's

Digitisation

After looking at loads of different old posters in my research, I sketched some letters based upon the different letters I'd seen. Here, I am going over it with the pen tool.

After this, I finalised the colours I wanted to use. Mustard, turquoise, red and brown is my favourite colour scheme which I wrote in my mind maps. It's reminiscent of 50s thru 70's designs and to me completes a 'vintage' look.

Here is the design so far.

Logo Progression

I didn't start with any sketches for my logo, just a brief idea of what I wanted it to look like. Probably why it took me so long to get it right on screen!

Finally the more refined version!

And on the business card!

I added a few 'brush' strokes to the design to take the edge off the crispness. I like to be professional but friendly and humble, I'm not that mature!

These business cards are to be sent off with my dad along with the postcards to get a consistent look. These matter to me as I will be taking them with me on my trip to the USA.

CV & Portfolio:

Here is my sketch of what I envisioned my creative CV would be. I didn't know what format I wanted to go down at this point, whether it would be a passport or whatever, but proceeded to develop it digitally knowing that I could switch it around until I was happy with it on the computer.

I want to include a 'map' to go along the theme of travelling that's in my postcards. The map is actually my creative CV and mini portfolio but has a very basic map covering my trip for this summer. The idea being that when I meet people along the way they can relate to the map as they will be on my trip with me.