OUGD502 - PPP2 - Module Evaluation

BA (Hons.) GRAPHIC DESIGN		LEVEL	05
Module Code	OUGD503
Module Title	Design Process

END OF MODULE SELF-EVALUATION

NAME	SARAH HEAL

1.  What skills have you developed through this module and how effectively do you think you have applied them? Throughout this module the main thing I have gained is confidence. Confidence in my work, in my professionalism and in my career path. Starting with attending web design socials with Danielle Harrison and getting to chat to people about things I pretended to know about gave me a lot of confidence.  Just jumping into networking events (the lack of knowledge on the subject helped a lot, I now feel like I can start a conversation about anything) and talking to strangers helped me learn how to approach people in a social manner with business intent and successful results. At these events I wasn’t particularly interested in getting a placement or an internship as I am not interested in web design but I saw that Danielle, in the same situation was able to give out many different business cards and made many great connections. This gave me the confidence to jump online and I began making digital connections through Twitter. I have managed to make many ‘friends’ in and around Orlando that are creative in the Themed entertainment industry. Discovering that my place as a graphic designer is very welcome in that industry has definitely given me a lot more confidence in my work. I have made many plans to meet and network with people on my trip and can’t wait to get started. It’s kept me persistent in my career path and now I’m confident I can see my end goal whereas in first year I loved graphic design but didn’t really know where I could fit into my dream career of a ride/ attraction designer.
2. What approaches to/methods of design production have you developed and how have they informed your design development process? In my promotional pack I have learnt to prepare things for print in an industry setting, since my dad was able to help me out with the print process.
3. What strengths can you identify in your work and how have/will you capitalise on these? I have learnt a lot more about my design style and learnt more methods of how to achieve different effects. My strengths in my work would be that it successfully represented ‘me’, when shown to my peers that was their first comment! I will continue to grow and evolve my style but for now I don’t think there was anything I would change about my outcomes.
4. What weaknesses can you identify in your work and how will you address these in the future? The fact that the stocks I printed on were different and so the products were all of different qualities. I prioritised the business cards and postcards as I knew for definite that I would be handing these out on my trip around the USA, consequently forfeiting the quality of my other works. I also didn’t include a letterhead, envelope, invoice or anything particularly professional. To be honest, it didn’t cross my mind to include these kinds of things until I saw everyone else’s outcomes. But, this is probably a reflection on my current intentions to not work freelance/ invoice/ be businessy until at least 3rd year. I am using 2nd year and this summer to develop myself more and by the 3rd year will hopefully be confident enough to be able to have an internship with real jobs and real clients.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these? Be more efficient with my time management – maybe I could have had more stuff printed up! Be more professional – I will be making more ‘pro’ items for my self branding next year. Be more inventive – next year I intend to make my promo pack even better and more creative than this year with the full intention to send it out to studios and potential clients. Be more persistent – next year I will be actively seeking out clients and work Be more crafty – I want my finish on my items overall to be well crafted and not just on certain items – they’re all important elements!
6.How would you grade yourself on the following areas: (please indicate using an ‘x’)  5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
	1	2	3	4	5
Attendance					x
Punctuality					x
Motivation					x
Commitment					x
Quantity of work produced			x
Quality of work produced				x
Contribution to the group					x
The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.

OUGD502 - PPP - Studio Brief 2 - A design Presence - Presentation

Here is the presentation I gave today about my progress over the year in PPP.

Here are my prompt notes, which give a little bit more detail as to what I presented.

Slide 1

Hello! 

Slide 2

Start with a quote why not ... flow into my childish design style.

Slide 3 

Who am I? I'm a pizza lover, traveller, procrastinator and an occasional designer.

Slide 4

Screenprinting - I successfully painted the screenprinting studio and Andy gold at Christmas for OUGD504.

Always read the contract - When you live in a 12 bed in Hyde Park with bars on the windows and yet in the fine print it says you'll get charged if you pierce the lino kitchen floor with stiletto heels.. it's worth reading what you're getting into.

Social media - I owe an awful lot of my professional networking confidence to Twitter.

Grids are good - I have ceased resistance and seen the light! Working/ living with Danielle has disciplined me into being more organised in my whole life, especially my design.

I have struck gold in finding my own design style that I can apply across almost anything that I enjoy working in and have good results with.

Slide 5

Twitter friends - twitter, emailing, Behance, LinkedIn and even Snapchat have helped me approach people and gain really good connections and contacts I like to refer to as 'friends'. 

Brice, Ian, Michael and the Sally Corporation. Creative Mornings in Orlando

Slide 6

Itinerary and plans for summer

Slide 7

Explore Explore Explore! 

Slide 8

Continue to juggle my time management

Stay happy - friends have supported me a ton better than in 1st year

stay focussed - keep looking forward not just into next weeks deadlines but the end career goal

stay excited - keep dreaming!

Slide 9 

Thanks for listening any questions?

****

Overall I think I performed and delivered the presentation confidently and I seemed to run at around 5 mins, the recommended time for the presentation. BUT I feel like I forgot an awful lot of the things I would have liked to have mentioned, such as:

• My tackle with web design
• Handling my living situation
• My time management skills
• My commitment to CoP
• My self-branding

However it ran smoothly and I think the audience enjoyed listening! 

OUGD502 - PPP - Studio brief 2 - a design presence - Website

Here is my final website design for my self promotion:

I decided to go for a parallax scrolling feature in my design, with separate panels in different sections with only one page. Using the menu along the top, intended to stay stationary, the user can 'jump' to different sections of the page. 

The top panel switches between the three different designs from the postcards.

Here you can see how the menu will 'stick' to the top of the page:

Overall, I really like my design as its a bit more modern than my usual website design resolutions. I was able to use elements from my printed ephemera to get the whole project to tie in as a whole. I decided to keep it simple, which usually I'm not great at doing, but I think it looks like a real website!

OUGD502 - PPP - Studio Brief 2 - A design Presence - Final Products

Photographs of my final submission pieces for my self promotion pack: 

the 'travel' wallet

The inside of the wallet is in the signature mustard yellow used throughout the project.

The contents of the pack (minus stickers) Fold out 'map': CV and mini portfolio, postcards and business card

The Business card:

Mini Portfolio / CV:

The cover of the fold out 'map'

Inside page 1

Full view of the creative CV

 The Postcards

I have over 500 prints!

'Fancy a brew?'

'Chuffed to bits to meet you!'

'Hiya! Let's have a chin wag!'

The back of the postcard.

OUGD502 - PPP - Studio brief 2 - a design presence - Business cards & CV

Business Card Design:

Sketches:

I really want an eclectic look - a jumble of all different typefaces like a letterpress style. I also want to keep the theme of 1950's and 60's

Digitisation

After looking at loads of different old posters in my research, I sketched some letters based upon the different letters I'd seen. Here, I am going over it with the pen tool.

After this, I finalised the colours I wanted to use. Mustard, turquoise, red and brown is my favourite colour scheme which I wrote in my mind maps. It's reminiscent of 50s thru 70's designs and to me completes a 'vintage' look.

Here is the design so far.

Logo Progression

I didn't start with any sketches for my logo, just a brief idea of what I wanted it to look like. Probably why it took me so long to get it right on screen!

Finally the more refined version! 

And on the business card!

I added a few 'brush' strokes to the design to take the edge off the crispness. I like to be professional but friendly and humble, I'm not that mature!

These business cards are to be sent off with my dad along with the postcards to get a consistent look. These matter to me as I will be taking them with me on my trip to the USA.

CV & Portfolio:

Here is my sketch of what I envisioned my creative CV would be. I didn't know what format I wanted to go down at this point, whether it would be a passport or whatever, but proceeded to develop it digitally knowing that I could switch it around until I was happy with it on the computer.

I want to include a 'map' to go along the theme of travelling that's in my postcards. The map is actually my creative CV and mini portfolio but has a very basic map covering my trip for this summer. The idea being that when I meet people along the way they can relate to the map as they will be on my trip with me.

I roughly traced over a map in the jagged edged style to keep it consistent 

And then in my desired colour scheme.

I decided to mark the main points on the map with basic hand lettering. I drew these straight onto the computer using the pen tool.

A cheeky pizza illustration for my creative CV's 'about me' section

Irony? Coincidence?

Some more cheeky freehand (mouse) lettering.