OUGD405 - Design Principles - How to get someone to try something new - Evaluation

How to ... - Self Evaluation

What role(s) did you take on in the group?

Team leader/organiser, illustrator for poster designs and creator of advertisement posters.

How well do you think you performed in the role(s)?

I think I worked OK, but not as good as I could have done. I feel that I lacked motivation due to lack of interest in our chosen subject matter, which we all could have addressed.

How well do you think you worked as a group?

We worked very well with each other as in we got along and there were no disputes, but I think we could of worked a lot harder because we were honestly not very productive.

What were the positives of working in a group?

More idea input, more work can be produced (theoretically) 

What were the negatives of working in a group?

We found it hard to come together and meet outside of college hours.

What will you do differently next time?

Next time I would make sure that we all agree on the subject matter if we have the opportunity to, so that all team members are interested and motivated enough to do some work!

Where could you have improved your resolution?

We could have done something more creative/ diverse/ innovative, and produced a lot more.

What were the strengths of your presentation?

The final product looked very professional, worked well and served it's purpose.

OUGD403 - Final evaluation

OUGD403 - Message and Delivery - final presentation and self evaluation

Final Designs:

Today we presented our final designs to our peers. We swapped our designs with other tables, and judged each others work. We had to pick what we considered the best design. Our group chose to pick the design that not only looked professional, was relevant in aesthetics, but also communicated the message really well. 

My piece was picked by the other group as the best one. They said that it was because my posters had a comical, lighthearted mood and that my mail piece had an interesting concept with a clear message. They said they liked how it had an action for the reader to take, by directing the reader to a website, which made it stand out from other designs.

I really enjoyed creating these posters and direct mail piece because it gave me a chance to communicate my own opinions. I really enjoyed researching into something I am passionate about and at the same time, using lighthearted themes to portray this. 

If I were to do this task again, I would work harder in getting all of my pieces to coodinate and thus making them more of a set. I would also listen and respond to constructive feedback from my peers suggestions (written feedback in this case).

Overall I personally think that my designs are successful in communicating a message but maybe not so much in aesthetics because of the lack of consistent style.

OUGD403 - Alphabet Soup - Illustrator Typeface - finished product and evaluation

In this project, I was asked to digitise one of my ten designs visually portraying the word layer.

In terms of using the software to create my letterforms, I found it relatively easy because I would consider myself to be very familiar with basic tools in Adobe Illustrator. And, although I didn't find the creation to be too difficult, I still came across some problems, which I overcame or compromised depending on how seriously it impacted the design.
Looking at my final design now, I am really happy with the way that it turned out as it looks very contemporary, apart from the letters Z and Q because I feel that the shape of the letterforms could have been emphasized more.

Other than that I have thoroughly enjoyed creating this typeface and think that the outcome has helped me explore Adobe Illustrator and helped me learn things I didn't know before about the program.

OUGD403 - Message and Delivery - final crit

 

There are mixed reviews from my critical feedback. The first sheet describes my work as 'unclear as a campaign', unclear in message and inconsistent in style. However the other is very complimentary and says it is clear, 'gets the point across' and 'gets the audience involved'. 

Because of my confusion surrounding this I have decided to ask them about their opinions further. The people who wrote the first sheet said that they didn't understand what my message was because they weren't aware of political correctness in modern times. The people who wrote the second sheet said that it was perfectly suitable and that they agree with the message that was being portrayed. 

Because of these conformations I have decided not to change my design, because my message is not to teach people about political correctness, but to simply comment on its use and recruit others who feel the same way.

OUGD402 - What is Graphic Design For? Task 4

What is Graphic Design for?

There are many aspects/ fields of Graphic Design, that, as an artist you are usually assigned to/ specialize in. Through exploring these fields, as a designer I can establish and aspire to creating through my most favoured aspects. 

5 categories that these fields can be sorted into:

• Information & Way-finding
• Publishing & Editorial
• Branding & Identity
• Product & Packaging
• Retail & Promotion

 How these categories can be determined even further:

• Genre
• Content
• Audiences
• Sectors
• Functions
• Format

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A few examples of what these categories consist of:

EDITORIAL & PUBLISHING

Editorial design is magazine design such as: creative covers combining photography and typography, to double page spreads. Publishing design is book cover design.

Editorial/ Magazine Design: ('Above the line' design ie, is seen by the public eye, is on trend, up-to-date)

Genres/ Content/of editorial and publishing design:

• Fashion
• Music
• Lifestyle
• Health & Beauty
• Current Affairs
• Photography
• Technology
• The Arts
• Hobbyist
• Food & Cooking
• The Home
• Bridal
• .... and many more, around 50+ genres in fact.

Audiences of editorial and publishing design:

 Functions/ Format:

• Double page/ single page spreads
• Bodycopy in relation with type and image
• Grids
• Unified templates, as specified by art director/ graphic designer
• Trend- driven designs

5 Websites/ blogs to define editorial and publishing design:


http://www.editorialdesignserved.co/

Genre - The home / lifestyle / current affairs (environmental)

Content - (russian) instructions on how to be more eco-friendly at home.

Audiences - adult audiences responsible for looking after the home /recycling etc 

Sectors - public / recreational / advisory / tips and hints rather than a strict campaign

Functions - instructions on how to be more eco-friendly at home.

Format - trend- driven minimalistic collage style, perhaps to promote eco-friendliness as trendy.

Genre - music

Content - front cover of anniversary issue

Audiences -  music lovers, adults

Sectors - public / articles 

Functions - entertain / review / advertise

Format - front cover - alternative indian style, referring to the psychedelic era of music, when rolling stone magazine was at the forefront of music news.

http://bookcoverarchive.com/

Genre - fiction / dark

Content - fiction

Audiences -  adults 16-40

Sectors - paperback / public

Functions - advertise the story

Format -front cover paperback

Genre - action / thriller 

Content - fiction

Audiences -  adult

Functions - inform / advertise story

Format - front cover

http://bookcoverdesign.tumblr.com/

Genre - fantasy / childrens

Content - fiction

Audiences -  children / younger audiences

Functions - Advertise / inform about story

Format - book cover

Genre - non fiction / food & cooking / Hobbyist

Content - recipes

Audiences -  adults / cooking fans

Functions - inform / advertise / instruct

Format - a3 book cover

• http://www.magspreads.net/

Genre - lifestyle/ photography

Content - non fiction

Audiences -  adults / photography enthusiasts

Functions - advertise contemporary photographers

Format - double page spread

Genre - photography

Content - non fiction

Audiences -  adults / photography enthusiasts

Functions - advertise and showcase current photography

Format - double page spread

http://www.coverjunkie.com/

Genre - lifestyle / interview

Content - non fiction / interviews

Audiences -  adults /fans of cover star

Functions - advertise contents

Format -magazine cover

Genre - alternative / music

Content - interviews / reviews

Audiences -  adults / alternative fans

Functions - advertise contents

Format - magazine cover

Publishing/ Book Design: ('Above the line' publishing ie, is seen by the public eye, is on trend, up-to-date)

• Fiction
• Non-Fiction
• Travel
• Biographies
• Manuals
• Childrens Books
• Education
• Training
• Reference
• Language

General Publication Design: ('Below the line' publishing ie, is seen in a corporate environment, to portray information etc)

• Annual Reports
• Catalogues (event)
• Catalogues
• Brochures
• Instructional
• Public Sector

The designer can still have fun with even factual and informative design. Through design different mediums and printing techniques can be explored, experimentation with stocks and assembly techniques - books can become the product!

RETAIL & PROMOTION

Retail and promotional design is everything that promotes a company in it's store environment. For example, in-store advertisements, counter-top point of sales that presents the items but are not packaging.

branding & identity/ product & packaging can be integrated into this field. 

5 Websites/ blogs to define retail and promotional design:


http://retaildesignblog.net/

Genre - decoration

Content - nike logos / interactive digital info on nike

Audiences - nike customers

Functions - decorate nike shop and communicate with customers

Format - wall decor

Genre - decoration

Content - illustrations and random facts about the store

Audiences - store customers

Functions - decorate the store

Format - wall & floor decor

http://inspiredesignblog.co.uk/

Genre - decoration

Content - company logo

Audiences - fred perry customers

Functions - decorate the store

Format - ceiling hanging

Genre - informative and decorative 

Content - 'exit'

Audiences - drivers using the car park who want to exit

Functions - inform and instruct the direction of the exit

Format - wall transfer

http://www.promo-design.co.uk/

http://thewindowdisplayblog.com/

Genre - decoration / advertisement 

Content - company logo / product placement

Audiences - customers of store

Functions - decorate and advertise products and company

Format - window display

Genre - decoration / advertisement

Content - company logo / product placement / decorative imagery

Audiences - customers of store

Functions -decorate and advertise products and company

Format - window display

http://www.design4retail.co.uk/blog

Genre - decoration and advertisement 

Content - company ethos- related phrases

Audiences - customers of the store 

Functions - decorate and advertise products and company

Format - wall transfers

Genre - decoration and advertisement

Content - company logo / decor

Audiences- louis vuitton customers

Functions - decorate and advertise company

Format - window display

1. tags/labels
2. bags
3. packaging
4. point of sale
5. window displays
6. decoration
7. perfume testers etc
8. packaging for samples eg cosmetics
9. using the store as an exhibition space, considering scale and 3D environments
10. create moods and experiences through design

In this field especially, designers and artists have to learn to work in the team/ fit within the production cycle. Ie, you may not be the one who designed the logo, but the one that determined the colour scheme and identity for this season.

PRODUCT & PACKAGING

Product and packaging design is the design of the casing that surrounds a product during shelf life, transportation and storage. It's practicality and aesthetics depend on the product, such as a crate of flat-pack furniture may be simpler and sturdier in it's design to that of an expensive bottle of perfume.

Graphic Design is the product more than ever in this field. 

5+ Websites/ blogs to define product and packaging design:

http://lovelypackage.com/category/fashion/ 

Genre - containing

Content - company logo / info on company / shirt

Audiences - company customers

Functions - contain shirt

Format - wooden & glass case

Genre - containing

Content - company logo / info on milk / milk

Audiences - milk drinkers

Functions - inform on contents of milk / contain milk

Format - tetrapak carton

http://www.thedieline.com/ 

Genre - containing

Content - company logo /  advert for company / coffee

Audiences - coffe drinkers / company customers

Functions - advertise company / contain coffee

Format - card cup

Genre - containing 

Content - company logo / info on juice

Audiences - smoothie drinkers

Functions - inform on contents of juice / contain juice

Format - tetrapak carton

http://packaging-inspiration.blogspot.co.uk/ 

Genre - containing 

Content - company logo / info on soaps

Audiences  - males

Functions - inform on contents of soaps / contain soaps

Format - packaging various

Genre - containing 

Content - company logo / info on pepper / pepper

Audiences - pepper users

Functions - inform on origins of / contain pepper

Format - packaging 

http://www.mr-cup.com/ 

Genre - containing

Content - company logo / yoga CD

Audiences - yoga enthusiasts

Functions - inform on yoga / contain yoga CD

Format - CD cases and sleeves

http://www.packagingoftheworld.com/ 

Genre -containing  

Content - company logo / info on coke

Audiences - coke drinkers

Functions - inform on contents of coke / contain coke

Format - glass/ metal bottle

Genre -containing 

Content - patterns / logo

Audiences - coffee / hot drinks drinkers

Functions - hold hot drink

Format - handle

Genre -containing

Content - company logo / info on cider

Audiences - cider drinkers

Functions - inform on contents of cider / contain cider

Format - glass bottle

http://jump.dexigner.com/directory/12436 

Genre -labelling 

Content - company logo / info on cider

Audiences - cider drinkers

Functions - inform on contents of cider / contain cider

Format - glass bottle

Genre - foodstuffs 

Content - company logo / info on wine

Audiences - wine / fair trade customers 

Functions - inform on contents of wine / contain wine

Format - carton

http://richardshear.wordpress.com/

Genre -labelling / commemoration

Content - company logo / info on vodka

Audiences - vodka customers

Functions - inform on contents of vodka / contain vodka

Format - glass bottle 

Genre -labelling / anniversary

Content - company logo / info on soup

Audiences - soup / art lovers

Functions - inform on contents of soup / contain soup

Format - tin can

1. t shirts
2. mugs
3. badges
4. Greeting Cards
5. Napkins
6. Wrapping Paper
7. Wallpaper
8. Stationery
9. picture frames
10. food
11. toys
12. perfume/ cosmetics
13. protection/ transportation

Lots of the time in this highly competitive field, designs have to be spread across a range of different products and packaging, and so design has to be applicable to multiple purposes/ forms. Exploring with typographic elements and choice of stock/materials in this field is essential.

BRANDING & IDENTITY

The design of the logo, colour scheme, language, website, imagery, message and ethos of a company.

retail and promotion/ product & packaging can be integrated into this field. 

5 +Websites/ blogs to define branding and identity design:

http://www.logodesignlove.com/ 

Genre - advertising /uniforming / representing university

Content - company title / imagery

Audiences - customers / potential customers

Functions - advertise university

Format -logo

Genre - advertising /uniforming / representing company 

Content -  imagery

Audiences - customers / potential customers

Functions - advertise company

Format -logo

http://www.logobird.com/category/logo-design/ 

Genre - advertising /uniforming / representing 

Content - company title / imagery

Audiences - customers / potential customers

Functions - advertise company

Format -logo

Genre - advertising /uniforming / representing 

Content - company title / imagery

Audiences - customers / potential customers

Functions - advertise company

Format -logo

http://designspiration.net/tag/logo/ 

Genre - advertising /uniforming / representing company 

Content - company names / imagery / info

Audiences - customers / potential customers

Functions - advertise / inform

Format -stationery

Genre - advertising /uniforming / representing company 

Content - company names / imagery / info

Audiences - customers / potential customers

Functions - advertise / inform

Format -stationery

http://www.brandingidentitydesign.com/ 

Genre - advertising /uniforming / representing company 

Content - company names / imagery / info

Audiences - customers / potential customers

Functions - advertise / inform

Format -stationery

Genre - advertising /uniforming / representing company 

Content - company names / imagery / info

Audiences - customers / potential customers

Functions - advertise / inform

Format -stationery

http://ohsobeautifulpaper.com/ 

Genre - advertising /uniforming / representing anniversary baseball game

Content - team name / imagery / dates / info

Audiences - team fans

Functions - advertise / inform about game

Format -invitation / memorabilia 

Genre - advertising /uniforming / representing wedding 

Content - bride and groom names / imagery / dates / info

Audiences - wedding guests

Functions - advertise / uniform about wedding

Format -invitation

http://www.brandsoftheworld.com/ 

Genre - advertising /uniforming / representing company

Content - company title / imagery

Audiences - customers / potential customers

Functions - advertise company

Format -logo

Genre - advertising /uniforming / representing 

Content - company title / imagery

Audiences - customers / potential customers

Functions - advertise company

Format -logo

http://www.behance.net/search?field=109

Genre - advertising /uniforming / representing 

Content - information about company

Audiences - customers / potential customers

Functions - advertise company

Format - stationery

Genre - advertising /uniforming / representing 

Content - information about company

Audiences - customers / potential customers

Functions - advertise company

Format - stationery

INFORMATION & WAY-FINDING

Clear, concise and usually simple for readability for instructions and mapping purposes.

5 Websites/ blogs to define branding and identity design:

http://visual.ly/ 

Genre - informative / statistical 

Content - graphic statistics 

Audiences -  people setting new years resolutions

Functions - inform about popular new years resolutions

Format - image / infographic

Genre - informative / statistical 

Content - graphic statistics 

Audiences -  cinema enthusiasts

Functions - information about current movie theatre enthusiasts

Format - image / infographic

http://dailyinfographic.com/ 

Genre - informative

Content - graphic information

Audiences -  sufferers of diabetes 

Functions - inform /instruct about coping with diabetes

Format - image / infographic

Genre - informative / statistical 

Content - graphic statistics 

Audiences -  adults / console enthusiasts

Functions - inform about decreasing popularity of gaming consoles

Format - image / infographic

http://speckyboy.com/2012/07/30/40-creative-and-unique-world-map-remakes/ 

Genre - informative / statistical 

Content - graphic statistics 

Audiences -  adults / religious people

Functions - inform about geographical assortments of religion

Format - image

Genre - informative / statistical 

Content - graphic statistics 

Audiences -  facebook users / adults?

Functions - inform about hotspots of facebook use

Format - image

http://service.lego.com/en-gb/buildinginstructions/ 

Genre - fantasy / childrens

Content - information / lego instructions

Audiences -  children / younger audiences / parents

Functions - inform / instruct how to build said piece

Format - book page

Genre - fantasy / childrens

Content - information / lego instructions

Audiences -  children / younger audiences / parents

Functions - inform / instruct how to build said piece

Format - book page

http://www.smashingmagazine.com/2007/08/02/data-visualization-modern-approaches/

Genre - informative

Content - world news

Audiences -  readers of news

Functions - highlight the most important / big stories in a hierarchy system 

Format - webpage for mobile 

Genre - informative

Content - heat - vision

Audiences -  blog owners

Functions - shows the blog owner the most popular parts of the website today through a heat - sensor concept

Format - webpage