Tuesday, 12 March 2013

OUGD402 - Task 8 - If you were a...

If you were a book what would your subject be and who would read you?

A travel guide including hints, tips, and fun facts about a destination. Enthusiasts, fans and visitors would read me.
This pocket-sized guide by PerezDesigns are designed ergonomically and explore great visuals. I like to make facts fun and easy for everyone to understand in my designs:






This other handy guide by Foreign Policy Design Group is something that interests me in design:










OR I would be a pop up book for children because I find them fun and engaging. Maybe both?

If you were a package what would you contain and who would open you?
If I were a package I would contain takeaway food such as sandwiches and salads, to be consumed by a high end market such as EAT. or Starbucks.

Beautifully illustrated food packaging for biscuits by designer and illustrator Sanna Annukka:

If I were to design for food, I would utilise my illustration skills as much as possible.


 Kate Forrester's design for Moonstruck Chocolate is something I greatly admire:

Steve Simpson's work for Mic's Chilli is child-like, playful and colourful - exactly what I want my work to be:

Even the barcode is playfully utilised as an illustration opportunity.

If you were a shop what would you sell and who would buy it?
If I were a shop I would sell either makeup or food. It would appeal to enthusiasts, not just everyday people and would be themed and fun. Customers would be immersed in their surroundings and have an experience in the shop, not just a transaction.



If you were a poster what would you promote and to whom?
I would promote events and conventions to an audience of fans of either Disney (I'm a bit obsessed) or vintage conventions. Or both! 





If you were a brand what would your values be and why would they be important?
If I were a brand, my values would be about quality and showmanship, they would be important about creating an experience for the consumer, not just a product.




If you were an exhibition what would you show and where would you show it?
If I were an exhibition, I would exhibit artefacts, costumes and design elements from an era - almost like a pop up museum. Knowing me, it would either be all about the 1960's or about a history of Disneyland. It would be in city centres such as Liverpool, London, Manchester, Orlando, New York, and Anaheim where enthusiasts and fans could gather and enjoy.







If you were a leaflet what information would you contain and who would read it?
If I were a leaflet, I would contain key information, vouchers and advice on the chosen subject. I would want to inform, help and entertain people.




If you were a sign what would you show, to whom and where?
If I were a sign, I would like to direct and advise people in an environment where they have time to be entertained. For example, to help tourists round cities, or a signpost in an amusement park. People could enjoy the sign while still getting the information they need from it.





If you were an App what would you do and who would use you?
If I were an app I would provide information and wayfinding design to assist people around a chosen destination. Tourists and visitors would find me very useful.





If you were a blog, what would you be about and who would follow you?
If I were a blog, I would be a tourist blog that would appeal to world travellers, showing the pros and cons of different destinations.





If you were an event, what would it be and how would you promote it?
If I were an event I would be entertaining and factually interesting, almost like a museum and I would promote myself through different mediums such as light projections and print based promotional items.



Friday, 8 March 2013

OUGD406 - Communication is a virus Evaluation

Communication is a virus Evaluation

As a group, we identified that the problem with tea is it is hard to advertise it for what it is or it's physical properties because most people already know. It is a widely favoured drink across all ages except perhaps children because they simply don't like the taste. We figured that, as a group, our market would need a fresh, new motive to drink tea other than the fact that it has health benefits and it's quite patriotic, as this had been done before.

We decided to tie in our tea challenge with Red Nose Day, the motive being that you would drink tea perhaps instead of the can of coke you were going to pick because the money is going to a good cause.

Research

Primary
We didn't really carry out any formal primary research in the form of surveys etc and I wish that we had done because we would know exactly what our audience wants from their own mouths!
Secondary
We looked at several tea adverts that appealed to families such as the Heinz advert and Red Nose day campaign. We found this the most useful as we wanted to appeal to a mass market of all ages and learnt what would appeal to them. 
Qualitative
Because we didn't really do much primary research, I feel like that we didn't have anything qualitative about our research although we found that looking at advertising campaigns and collecting adverts and leaflets handing to us to see how others appeal to the public.
Quantitative
We found that the cafe downstairs charged 70p for a cup of tea so we decided to sell ours for 50p to appeal to those who were interested in value, not necessarily charity.

If I were to do this again, I think I would definitely make sure that more primary research was carried out because it is essential for knowing what your audience wants - and we didn't do that formally.

In my opinion, the way we managed the workload in our group was largely imbalanced. I felt like I didn't have enough work to do, and that I could have easily taken on more jobs to assist with the group - had there been any. If I were to do this again, I would have created more tasks for me to contribute to the group because I also think that in the end, although everything looked great and was of high quality, there were more opportunities for design than we took advantage of and our collection was quite scarce.

I think our group dynamic, although friendly, was kind of dysfunctional in that, we all have leadership personalities and it was hard to manage a project with too many people all wanting to do the same thing.

Overall though, I thought we achieved the task of getting people to drink tea - the £65 shows it!

Monday, 4 March 2013

OUGD402 - PPP - What can we know about each other just from a collage?

After completing this task, in our OUGD406 groups (Drink tea task) we set out our images from the task, without any captions, explanations or a way to differentiate from the professional or personal images - we mixed them all up.

In our group of 4 (one of us was absent) we split up into 2 couples and assessed the other group's pile of photos. We had to sort them into personal and proffesional and then write a short personal statement about the people in the other group based on this.

Harrison Park

Personal;

  • Loves bike riding
  • Loves going to a certain pub in his hometown of Burnley
  • Likes to collect shoes/ sneakers such as New Balance etc.
  • Organised, or would like to be
  • Proud
  • Driven/ motivated


Professional;

  • Favours infographical design
  • Has a modernist/ minimalistic style
  • Favours geometric layouts to organic
  • Likes editorial design
  • OBEYS the Swiss grid


Short personal statement based on our understanding of Harrison:
A modernist designer with a passion for infographics, grid layouts and geometric design. He has an interest in cycling and exploring. Boasts a large collection of shoes and t -shirts and is very fashion concious. He is a sociable character who is motivated to succeed.

Laura Bruce

Personal;

  • Loves tea
  • Likes the lake district
  • Has an interest in high end fashion
  • An interest in philosophy - is a 'thinker'
  • Family support is paramount in her success


Professional;

  • Favours branding and identity design
  • Loves to design packaging
  • High fashion/ high end inspired
  • Interested in letterpress and other alternative media
  • Has an interest in embossing and papercraft such as wedding stationary (thing Hotel Chocolat)


Short personal statement based on our understanding of Laura:
A patriotic and family orientated high-end designer. Works hard, plays hard and is never afraid to try new medias in design. She is mostly interested in wedding stationery and branding/identity design.

Although maybe a little bit too much about their personality as opposed to their design, when read back to Harrison and Laura we found our short personal statements to be very accurate according to themselves.

task given at this session can be found here.

Sunday, 3 March 2013

OUGD402- PPP - reflective practice

What makes YOU you?

I am a serene/ calm person and will avoid disputes. I am known by my friends for being laid back and able to think logically about every situation even if I am embedded in it myself- I can always seem to see both sides of the coin.





I firmly believe in fair play and letting all sides have their input before a final decision is made. 



I believe that every cloud really does have a silver lining - everything happens for a reason! That even the worst of situations will have a positive outcome.




My most treasured memories are of past Christmas', and my past trips to USA. In particular Florida Disneyworld. I can guarantee that I think of a past holiday daily and I am so lucky to have had these great opportunities. I can't think of a better way to spend savings, and I am always planning somewhere to visit, even if I am just collecting vouchers out of newspapers! Travelling is forever rewarding.




I adore holiday celebrations, my most favourite being Christmas. It is my favourite time of year, even over summer, surprisingly to most. I love the decor, food, togetherness and even though I wouldn't consider myself particularly religious I love going to church!






What makes YOU the designer you are?

I am very feminine and 'fussy' in my designs, particularly in my choice of typography. My inspirations for this are Julene Harrison, Jessica Hische & Kate Forrester
"The wedding of the decade is almost here and Marks and Spencers decided to celebrate the happy occasion by asking me to design this commemorative biscuit tin in honour of Kate and Will." - Kate Forrester, UK


I love colour and use it as much as possible in my designs - like in the work of Wes Wilson:




I love to be youthful and fun in my designs. I would love to be able to utilise my skills of this nature in the departments of Walt Disney Imagineering.




I like to utilise paper as a medium for creating different designs, not just displaying them. Pop up designers Robert Sabuda and Sam Ita really inspire me for this, but I am in love with the work of Brittany Lee - I want to be her!
http://britsketch.blogspot.co.uk 

I almost always use illustration in my designs. I love illustrations by Jessica Hische.

http://jessicahische.is